MICE
India is emerging as a hot MICE destination for Meetings, Incentives, Conferences and Exhibitions. After fascinating the whole world with its breathtaking beauty, Kerala now finds itself as an inevitable destination in the business tourism itinerary.
MICE- the new form of business tourism is the fastest growing section of the International tourism market. It caters to various forms of business meetings, International conferences and conventions, events and exhibitions and is slowly but steadily capturing the market of hospitality.
India is in a continual process of upgrading its MICE (Meetings, Incentives, Conferences & Exhibitions) facilities. There are multiple plans on the anvil for more world-class convention centers, airports that contest with the best in the world and efforts to team the famous Indian hospitality with customisation as per a visitor's requirement.
Being a hot favorite tourist destination, India is also very much into the business. After the hot-spots like Hong Kong, Malaysia and Dubai, India is fast gaining its pace in the competition to become an ideal MICE destination. With the advanced technology and facilities, warm hospitality, personalized services coupled with immense natural beauty and rich cultural heritage, the goal seems to be not very far. MICE tourism is the new buzzword in the international tourist market and relates to various business groups and individual travelers.
The importance of the MICE industry lies in the fact that it converts the annual business meetings and conferences into a glamorous and enjoyable event for the delegates and attendants. Be it a meeting to bring people together either from within one company or from a broader spectrum or an international conference of 100 delegates or product launch party or exhibition, MICE tourism finds itself being inevitable in all the occasions. To grow the business tourism in India, the country boasts of some world-class convention centres.
Enchanting India's image as a conference destination is also projected through the chains of Hotels, providing international standards in facilities and services. Exclusive business hotels, spacious houseboats and exotic resorts, with meeting rooms of distinction, spacious convention facilities, modern business centres and a wide range of conference facilities.
Rich with the lustrous beaches and emerald backwaters, Kerala is an ideal leisure destination. After fascinating the whole world with its breathtaking beauty, Kerala now finds itself as an inevitable destination in the business tourism itinerary. Nestled in the midst of the nature, Le Meridien, Cochin boasts of a number of well equipped conference and banquet halls. It houses a convention hall to seat 1,600 approx, with a ceiling height of 15 mts. The recent additions to the hotel are four new conference halls, 52,000 sq ft of air-conditioned space and 95,000 sq ft of lawn area. Ayurveda is the major attraction here amongst the business delegates and their family. Jewish Synagogue and Dutch Palace are the other attractions of Cochin.
India is globally connected to a network of over 50 international airlines and several domestic airlines, which provide convenient connectivity within India.
Added to this is an elaborate network of surface transportation system. There is an excellent Railway system running through the entire country.
India is undoubtedly a unique Conference Destination as it offers cultural and heritage sites, the exotic and mystical, excellent facilities of beach and adventure holidays which can be combined as pre and post conference tours.
